ITG Treasure Hunt
2000 Integrated marketing campaign designed to recruit MIT graduates to Merrill Lynch's Intelligent Technologies Group. Campaign included print posters, flyers, a microsite, and a physical treasure hunt event across MIT campus and Cambridge's Technology Square.
The event combined puzzles, coding challenges, and physical locations to engage technical talent in a memorable recruitment experience. Winners received prizes and fast-tracked interviews with ITG.
Final Designs
Posters and flyers were strategically placed throughout MIT campus, Technology Square, and Cambridge-area tech hubs to maximize visibility among target audience.
ITG Treasure Hunt poster Main event promotion distributed across MIT campus and Technology Square
ITG Annual House Party poster, Pre-event promotion posted one week before the hunt to build awareness.
Design Process
Early design explorations focused on balancing corporate professionalism with the playful nature of a treasure hunt. The challenge was appealing to technical MIT students while maintaining Merrill Lynch brand standards.
Illustration Development
Initial sketches exploring visual approaches for the campaign. Concepts ranged from literal treasure hunt imagery to abstract technical illustrations.
