Popup Windows
I designed and developed these for direct mail campaigns sending potential customers to new products and services.
Merrill Lynch ITG
2000-2003 Built XHTML/CSS retail and enterprise web sites, optimizing for a .NET environment. Designed and developed landing pages and web email campaigns. Focused on core functionality, user interface concepts and content management. Consolidated and updated inherited CSS. Wrote styles for main navigation and interior content. Print media design includes brochures, direct mailers, and packages, pocket folders, user manuals, trade show graphics and PowerPoint presentations.
What's an ITG?
Intelligent Technologies Group was the digital innovation division of Merrill Lynch online brokerage sites.
Web Design and Development
US Private Client (USPC)
Online investment products Merrill Lynch Direct and Merrill Lynch Online were designed as competition from day traders. Table layouts were built during the Netscape Navigator/IE wars. The archived URL shows exactly how we coded back then, while the logged in navbar is a small sample of a much larger and complicated navigation system.
Marketing
Banner Ads
I designed a ton of these for the USPC public pages. Other campaigns include Wired and Barron's.
Microsites
ML Today newsletter
Editorials sent as subscriber based HTML email marketing newsletter, eventually made obsolete by company blogs
Chicago Board Options Exchange
Site with 22 second-level navigation options. Please review the Wayback Machine archive since the .ASP functionality doesn't work on my static HTML prototype.
TRAKRS
Online marketing tool designed to load faster and look different from Merrill's other USPC sites
ITG Treasure Hunt
Website for a multimedia recruitment advertising campaign designed for MIT graduates
ITG Hunt
Print component of a multimedia recruitment advertising campaign designed for MIT graduates
Recruitment advertising
Two-color print ad, targeting hard-core programmers and engineers
Fleece
Design and production for company branded swag
Bookmark
Cross-promotional advertising with an MIT-friendly bookstore