ITG Recruitment Ad

2000 Two-color print recruitment ad with emphasis on hiring female programmers. It ran in the Boston Globe, Boston Software News, C++ Users Journal, and various trade journals. The "skateboard programmer" thumbnail sketch was rejected for not looking fun enough, either by the company's president or female programmers. Everyone settled on the published superheroic "rocketgirl" concept. In the process I lost the original thumbnail.

recruitment ad for Merrill Lynch ITG

Thumbnail sketches

Skatebaord Programmer, proposed idea for the ITG recruitment ad Rocketgirl, the accepted idea for the ITG recruitment ad

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2021 Remake

Reformatting the ad for today's high resolution monitors made me despise the published illustration. Showing it to an new, unsuspecting audience seemed like a crime. Or I wanted the time spent reformatting 20 year old Quark XPress files to look better.

Rocketgirl 2021 Remake based on the published illustration. The rocket is designed to look like a flying Vespa scooter. Can't remember where I first saw high heel ankle boots with padlocks, but haven't been able to get them out of my head ever since. Original art is approximately 9 x 7 inches.

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Skateboard Programmer 2021 A "director's cut" remake based on the original thumbnail sketch. Her computer bag is based on the Swissgear one I had in the early 2000s. She's got two batteries and an optical disc drive taped under the board. Original art is 5 x 4.5 inches.

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