ITG Recruitment Ad
2000 Two-color print ad for a campaign designed to recruit young programmers. Working directly with the CEO on concept, I designed the shell, wrote copy, and created the illustration. I conducted an A/B test of the illustration with staff engineers and recent MIT grads. Rocket Girl concept was approved after Skateboard Girl got rejected for not looking fun enough.

2021 Remake
The web image of the original ad looked horrible on today's high resolution monitors. Reformatting 20-year-old digital assets took longer than anticipated. The cleaner design made the illustration look worse, which led to redrawing it. Twice.


- Thumbnail sketches
-
Skateboard girl -
Rocket girl
- Fun facts
- The background graphic has a modified C++ snippet with the comment-out line "** If you're squinting to read this, we want to hear from you **".
- The ad ran in the Boston Globe, Boston Software News, C++ Users Journal, and various trade journals. It generated a ton of resumes that led to one new hire on our 40-person team.