ITG Recruitment Ad
2000 Two-color print recruitment ad with emphasis on hiring female programmers. It ran in the Boston Globe, Boston Software News, C++ Users Journal, and various trade journals. The "skateboard programmer" thumbnail sketch was rejected for not looking fun enough, either by the company's president or female programmers. Everyone settled on the published superheroic "rocketgirl" concept. In the process I lost the original thumbnail.
Reformatting the ad for today's high resolution monitors made me despise the published illustration. Showing it to an new, unsuspecting audience seemed like a crime. Or I wanted the time spent reformatting 20 year old Quark XPress files to look better.
Rocketgirl 2021 Remake based on the published illustration. The rocket is designed to look like a flying Vespa scooter. Can't remember where I first saw high heel ankle boots with padlocks, but haven't been able to get them out of my head ever since. Original art is approximately 9 x 7 inches.