Merrill Lynch ITG: The Banner Ads

2000-2003 Created banner advertisements for USPC public pages (ML Direct, ML Online, Benefits Online) and external placements on Wired and Barron's. Collaborated with marketing executives on messaging and art direction.

Standard format was 120 x 90 pixel animated GIFs, optimized for dial-up internet connections. This Gomez Advisor ranking campaign promoted Merrill Lynch's top ratings in online brokerage services.

Note: Most source files were lost during company transitions. This is a representative example of the banner ad work from this period.