Popup Windows
Designed and developed popup windows for direct mail campaigns introducing new products and services.
Merrill Lynch ITG
Web Designer and Developer, 2000-2003 Built XHTML/CSS websites for Merrill Lynch's Intelligent Technologies Group, the digital innovation division of their online brokerage. Designed and developed landing pages, email campaigns, and microsites optimized for .NET environment. Focused on browser compatibility and user interface design during the Netscape/IE browser wars era.
Also created print materials including recruitment advertising, brochures, trade show graphics, and PowerPoint presentations targeting MIT graduates and technical professionals.
Technologies: XHTML, CSS, JavaScript, .NET, ASP
What's ITG?
Intelligent Technologies Group was Merrill Lynch's digital innovation division, developing online brokerage platforms from 2000-2003.
During this period, ITG competed with emerging day-trading platforms, bringing institutional-grade trading tools to retail investors while maintaining Merrill Lynch brand standards.
Web Design and Development
US Private Client (USPC)
Online investment products including Merrill Lynch Direct and Merrill Lynch Online, designed to compete in the day-trading market. Sites built with table layouts to ensure compatibility across Netscape Navigator and Internet Explorer.
Marketing & Campaigns
Banner Ads
Created banner ads for USPC public pages and external placements on Wired and Barron's
Microsites
ML Today newsletter
Subscriber-based HTML email marketing newsletter featuring financial editorials and market analysis. This format was eventually replaced by company blogs.
Chicago Board Options Exchange (CBOE)
Educational site with extensive navigation structure (22 second-level options). ASP functionality is preserved in the Wayback Machine archive.
TRAKRS
Marketing site for investment product, designed for faster load times and differentiated visual style from other USPC properties,
ITG Treasure Hunt
Recruitment microsite targeting MIT graduates as part of integrated multimedia campaign.
Print Design
ITG Hunt Recruitment Campaign
Print component of multimedia recruitment campaign targeting MIT graduates. Part of integrated campaign including web and physical elements.
Recruitment Advertising
Two-color print advertisement targeting software engineers and programmers. Designed to appeal to technical professionals with direct, no-nonsense messaging.
Company branded fleece
Design and production specifications for branded apparel.
Co-branded promotional bookmark
Cross-promotional piece created in partnership with MIT-area bookstore.