LTSave

2004-2007 Built XHTML/CSS retail and enterprise web sites, optimizing for a .NET environment. Designed and developed landing pages and web email campaigns. Focused on core functionality, user interface concepts and content management. Consolidated and updated inherited CSS. Wrote styles for main navigation and interior content. Print media design includes brochures, direct mailers, and packages, pocket folders, user manuals, trade show graphics and PowerPoint presentations.

Web Development UX UI

Online Tour

A presentation of how to manage an LTSave account. Individual features are highlighted and explained. Potential customers get to this tour either through the pre-registration pages or the Landing Pages.

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HTML Email Newsletter

Part of an overall marketing campaign designed to create greater visibility. Working through the usual creative process, I created the visual design, graphics, type treatment, as well as the markup and CSS.

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Landing Pages

A more detailed presentation of the content only hinted at in the Banner Ads. These pages feature 5 LTSave principles, and links to the Online Tour and Registration page.

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Print and Graphic Design

User Guide: University of Miami

Full-color, 5 ½" x 8 ½"

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University of Miami Benefits Update

Full color single-sheet newsletter

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Trifold Brochure

Full color single-sheet newsletter

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Pocket Folder

Designed to hold modular collections of lettersize marketing material. Designed, developed and produced from start to finish. Custom die-cut, special color separations.

Apologies for the poor resolution. Source files after 2004 have mysteriously vanished.

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