HTML Email Newsletter
Marketing campaign designed to increase brand visibility and customer engagement. Created visual design, graphics, typography, markup, and CSS.
LTSave
Web Designer and Developer, 2003-2006 Design and front-end development for investment management startup focused on long-term savings plans for universities and employers. Updated existing platform architecture, created marketing campaigns, wrote copy, and produced materials for web and print. Built in XHTML/CSS environment using Perforce version control.
Technologies: XHTML, CSS, JavaScript, AJAX, Perforce
Web Development & UX
Online Tour
Interactive presentation demonstrating LTSave account management features. Guided walkthrough for potential customers, accessible from pre-registration pages and landing pages.
Landing Pages
Detailed presentations expanding on banner ad messaging. Featured five LTSave core principles with links to online tour and registration.
Print & Graphic Design
User Guide: University of Miami
Custom user guide for University of Miami partnership program. Full-color, 5.5" x 8.5" booklet format.
University of Miami Benefits Update
Full-color newsletter communicating program updates and benefits information to University of Miami employees.
Trifold Brochure
Full-color marketing brochure for general distribution and sales presentations.
Pocket Folder
Custom-designed presentation folder for modular marketing materials. Managed complete production process including custom die-cut design and color separations.
