2009 Marketing mini-site for a world-famous musician. Working closely with the artist's manager, I overhauled the entire information architecture and visual design for greater usability, legibility, and SEO. Tasks included rebranding the visual design with a more sophisticated color scheme, adding Google Analytics, and changing the editoral voice from "hip and irreverent" to "archival and respectable." The process took about a month in 2009. The client was pleased with the creative process and end result: "We are very happy. I am so glad you made us do this. Thank you."