Marshall Art Studio:

Web Development + Design, Graphic Design, Illustration, Comic Book Art

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Marshall Art Studio - Web Design + Development | Craig Shaw Gardner

Web Design + Development | Craig Shaw Gardner

Client Spotlight: Craig Shaw Gardner

This New York Times' best-selling author (BATMAN novelization) began writing full time in 1987. Most of his early novels are humorous fantasy; short stories appeared in horror anthologies. His most recent novels are epic fantasy, written under the pseudonym "Peter Garrison". Visit Craig's Website

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Design the online presence for an established writer with a huge, dedicated fanbase. Built the entire site from the ground up. Customized visual design and UI for the writer's unique content and style. Customizations include photo and historical research, using that research to build unique collages for section, as well as my first successful blog-coding.

Objectives & Considerations

  • Create a visual design that is pleasing, entertaining and consistently executed.
  • Visual design to be enabled for globally modification "on the fly", without harming content or touching individual pages one at a time
  • Format the HTML files for easy content modfication
  • Comply to Web Accessibility Initiative (WAI) standards for the visually- or motor-impaired, as well as users of PDAs, text browsers or web-enabled telephone
  • The User Interface needs to be improved, made more logical, easy-to-navigate and transparent


  • Modernized coding and usability by writing in XHTML
  • Centralized visual elements (fonts, colors, images, page layout, image rollovers) in CSS
  • Tagged content in ID and CLASS selectors
  • Rendered the main navigation as a horizontal bar, creating easy reading and efficient use of space
  • Color choices based on screen legibility, clarity
  • Added a sidebar for secondary content


After an extensive testing period, content population and client feedback, the site went live in October 2004. The client is pleased with the final product, as well as the process of working with Marshall Art Studio

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Readercon is (A) an annual literary conference, (B) an annual scifi convention or (C) both. In twenty years, it has become the standard role model for conventions that focus on the literature.

The Donald Maass Literary

Donald Maass's pioneering work and writing about the development of fiction careers has made DMLA a leading agency for fiction writers.

Pandemonium Books & Games

A fine science fiction, fantasy and horror specialty store, located in the beautiful Central Square neighborhood of Cambridge, MA.

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